Digital Marketing Mastery: Techniques and Trends for the Modern Market

This course designed to empower professionals with the skills needed to succeed in the digital landscape. Participants will explore core concepts such as SEO, social media marketing, email campaigns, and content strategy. The course emphasizes practical, data-driven tactics and the latest industry trends to help you craft impactful digital marketing strategies. Through real-world projects and case studies, learners will gain the expertise to enhance visibility and engagement for any brand.


4033 ratings
60,458 students enrolled
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Course Highlights

Live Classes

Engage in interactive sessions led by experienced mentors.

Placement Assistance

Gain exclusive access to Skolar's job portal for career opportunities.

Beginner to Advance

No prior experience required; suitable for learners at all levels.

Project Based Learning

Learn through hands-on experience through projects

Industry Expertise

Engage in interactive sessions led by experienced mentors.

Quick Course

Join a comprehensive program spanning 12 weeks

Course Highlights

Meet your mentors for this course

Course content

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry
  • How to develop a website
  • How to incorporate different design elements into your website
  • How to add content
  • Install and Activate plugins
  • The functionality of different plugins
  • What Is A Domain? Types Of Domains
  • Historical Importance Of Domains and Existing Domain Name Usage Scenario
  • What is Hosting Space and Types of Hosting Spaces
  • Understanding the functionality of WordPress
  • What is keyword Research?
  • Guidelines Of Parameter Selection Of Keyword Research
  • Tools Used For Keyword Research
  • Introduction to Keywords, Importance of Keywords, Types of Keywords
  • Best practices to shortlist keywords based on Business Objective
  • What is a Search Engine? How a Search Engine works? SERP Exploration
  • Algorithms for Search Engine Introduction to basic Ranking Factors
  • What is Link Building? Types Of Google Ads Use Cases Of Each Type
  • Why is Link Building important? Types of Link Building
  • Campaign Setup Basics Location Targeting
  • Extensions, Conversion Tracking Code Setup, Match Types, Bidding Strategies
  • Analysing Search Terms, Ad Preview & Diagnosis, Negative Keywords, Demographics Adjustment
  • Why Facebook is important for Marketing?
  • Creating a Facebook Page, Optimization of Facebook Page, Facebook Page Insights
  • Setting Up a Facebook Campaign
  • Installation of Facebook Pixel Code into the Website
  • Remarking With Facebook for the Potential Audience
  • Why Linkedin is Important for Marketing?
  • Profile setup and Creating a Business Page on Linkedin
  • Optimization of Linkedin Page and Linkedin Page Insights
  • Marketing Ways on the Linkedin Platform Setting Up a Linkedin Campaign
  • What is Local SEO and Importance of Local SEO
  • How to Upload a video on YouTube Channel, Checklist for Uploading a Video
  • Various Tools For Extracting the Video Tags of Competitors Videos
  • Creation of Playlists and placing them on the YouTube Wall
  • Understanding the Sources for the videos to target your audience
  • Concepts of bounce rate, page view, session time
  • How to optimally use Google Analytics
  • Behaviour, and acquisition reports
  • Importance of Email Marketing
  • Organizing Mailing List
  • Email marketing tools & metrics
  • A/B Testing, Automation of Emails & Types Of Email Campaigns
  • How to Avoid Spam & being Blacklisted
  • What is Affiliate Marketing? How Affiliate Marketing Tracking works
  • How to find Affiliate Marketing services/products to promote
  • Affiliate Marketing Tools & Plugins
  • Affiliate Marketing Bidding Strategies, Tips to increase earnings

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Frequently Asked Questions

Skolar is a skill development and internship training platform that not only allows you to find relevant career opportunities but even comprehensively prepares you for placements
You can easily book a program at Skolar by choosing your preference. Whether you want placement training or skill development, you can browse our courses and pick your preferred course.
Skolar allows you to find courses such as Machine Learning, Web Development, Artificial Intelligence, Cyber Security, Digital Marketing, Finance, and more.
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